Head of PR Caroline Shapiro said the team was developing a print and broadcast media campaign for Country Casuals - rebranded CC and due to hit stores in September. It is targeting female over-45s, a move away from its traditional over-55 market.
It is also planning a regional consumer press campaign, specifically targeting 35 to 40-year-old men.
Austin Reed ceased working with EHPR and Kudos last month.
'Clothing needs a dedicated in-house PR team that lives and breathes the brand and works across all functions,' said Shapiro.