The charity, which has around 10,000 subscribers, is looking to attract another 5,000 users.
It has charged Franklin Associates and sister company International Public Relations Partners with raising awareness of the service among health professionals, social services, libraries, blind support groups, eye hospitals and opticians in the UK and the US.
It will also target the national newspapers and magazines covered by its audio service in a bid to reach readers who are friends or family of potential users.
The charity's 'blind ambassador', Nicole Davy, will tour the country to get local authorities on board.
'Our research suggests libraries don't cater very well for blind and partially sighted people at the moment,' said International Public Relations Partners managing director Andrew Mackay.
He plans to lobby central and local government on how lack of adequate resources in libraries means many 'print-disabled' people have to rely on friends and family for news.
The campaign will emphasise that the blind and partially sighted have an equal right to independent access to news.