Ex-Reputation Inc and Edelman Public Affairs man Jeremy Browne, who pinched Taunton for the Lib Dems from the Tories, recounts his sophisticated strategy to lure last-minute voters: 'It was 9.45pm so I rang a random person to ask if she had voted. She hadn't but protested she wasn't properly dressed, so I drove round and took her to the polling station.' Browne squeaked in by 573 votes.
LLM Communications' Ben Abbotts secured second place for the Lib Dems in ultra-safe Tory seat Sevenoaks, observing: 'I found it reassuring that British eccentricity among voters was alive and well. I now have a fine collection of bonkers letters from the green-ink brigade.'