Diary: PROs' election night round-up

Glad it's all over? Imagine how those in the thick of the mud-slinging and counter-claiming must feel, the election candidates themselves. We canvassed the thoughts of some of our own exhausted public affairs and PR folk.

Ex-Reputation Inc and Edelman Public Affairs man Jeremy Browne, who pinched Taunton for the Lib Dems from the Tories, recounts his sophisticated strategy to lure last-minute voters: 'It was 9.45pm so I rang a random person to ask if she had voted. She hadn't but protested she wasn't properly dressed, so I drove round and took her to the polling station.' Browne squeaked in by 573 votes.

LLM Communications' Ben Abbotts secured second place for the Lib Dems in ultra-safe Tory seat Sevenoaks, observing: 'I found it reassuring that British eccentricity among voters was alive and well. I now have a fine collection of bonkers letters from the green-ink brigade.'

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