Describe your readers. About 40 per cent of readers are involved professionally in the music industry. The others are serious hobbyists, semi-professional or wanting to make themselves more professional.
You have undergone a redesign. What's new? We probably provide more hard and fast tips and techniques than any other magazine. We felt it used to be a bit relentless - we concentrated on the recording side in the past, but didn't mention the end product, so now we have included interviews with successful musicians and engineers, and more references to music. The news in the relaunched May issue has more columns and a bit more opinion. Rather than just product stories, we have included band websites and a column on music technology issues in the US.
What gets in and what doesn't? We aren't a beginners' market. Our readers' average age is 37, so they have money to spend and would rather buy quality kit, which PROs should bear in mind. A low-end cheap piece of software might make it in if it's suitably different. On the other hand, we don't cover especially high-end kit.
How and when should PROs contact you? An email press release followed by a phone call is OK. If we know something is there, we want to be the first to cover it. If we are not a priority, we are less likely to. The first week of the month is generally not a good time as it's press week.
The second or third week is generally best, but any time is fine if it's important.
Circulation: 15,046 (global)
Deadline: First week of the month