Organisation: Lymphoma Association
Campaign: Lymphatic Cancer Awareness Week
PR team: In-house
Date: 14-21 May
The Lymphoma Association is calling on the nation to take a 'Great British Tea Break' as part of its forthcoming annual awareness week. The charity wants people to hold afternoon tea parties in locations such as their homes, workplaces, schools or hospitals as it bids to boost funds and awareness of lymphoma - the seventh most common cancer - and the association's services.
Whoever raises the most funds (by 30 June) will win tea for two with pop star Darius Danesh and TV celebrity Nell McAndrew at London's Ritz hotel.
Both of the celebrities' fathers have suffered from lymphoma and the pair have already attended a photocall at the Ritz with around ten patients; they have also given interviews to national newspapers and magazines in support of the campaign.
Promotional work is being handled by the Buckinghamshire-based charity's part-time PRO Sandra Roycroft-Davis.
Drugs giant Roche is again working alongside PR firm Ketchum to help promote activities co-ordinated by the charity during the week.
It is estimated that 100,000 people in the UK are affected by lymphatic cancer, with 9,500 new cases diagnosed each year, yet the disease is not well known and many patients only hear of it on diagnosis.
The charity's annual national conference will be held in Manchester on Saturday 14 May, signalling the start of the awareness week.
- For more information contact Sandra Roycroft-Davis on 01296 619419. www.foresightonline.co.uk.