Healthcare: Herbal medicine maker hires Pure

MH Pharma UK, a Berkshire-based maker of herbal medicines and food supplements, has called in agency support in a bid to boost sales.

Pure Public Relations has been charged with winning greater coverage for the firm, which makes brands such as Valerina Night-Time and Aqualette, outside its traditional consumer health media targets.

The agency is targeting travel, lifestyle and bridal titles as it seeks to build more 'mainstream' brand awareness of MH Pharma UK's products, collectively marketed under the Medic Herb brand.

MH Pharma UK is run by technical director Dr Dick Middleton, chairman of the British Herbal Medicines Association.

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