The charity wants people to feel more comfortable passing on advice about oral health to friends and family.
Tips on how to keep teeth clean and the importance of a 'friendly smile' will be highlighted to media targets.
Statistics on the importance of clean teeth for men and women on a first date and people's attitudes to smiling will also be published in a bid to attract media attention.
The campaign, using the tagline 'Talking Teeth', aims to draw attention to National Smile Week (15-21 May).
Dental press, parenting publications and men's magazines will be targeted with press packs tailored to each target audience. BDHF will make chief executive Dr Nigel Carter available for breakfast TV and radio interviews during the week.