The move follows the hire of National Children's Homes (NCH) director of marketing and communications Miriam Morris as Places for People's first head of marketing and comms.
She reports to Places for People chief executive David Cowans, who said he had created the job to highlight how the organisation has expanded its range of services over the past ten years.
As well as building commercial and affordable housing for sale and rent, the group now provides regeneration services and childcare and job training for residents and is considering creating its own mortgage products.
'We need to raise our game because we are in a more diverse market than before,' said Cowans.
Morris leads a team of six, and will be expected to position Places for People as an expert on affordable housing in the national press.
She has also been tasked with promoting the organisation's ability to provide affordable housing to the Government, developing internal communications and reviewing the organisation's brand identity.
Following Morris' departure, NCH plans to review its comms team job descriptions and may change Morris' former role. In the meantime, her position is being covered by head of marketing Jo Naughton. The status of two vacant senior press roles also falls within the review.
