Public Sector Brief: NRDA
The Northwest Regional Development Agency (NRDA) is reviewing its media monitoring and evaluation contract out of London-based agency Romeike. The Warrington-based agency issues 50 press releases per month on average on behalf of itself and partner agencies. The brief is to assess coverage on a three to four-year contract. The NRDA covers Greater Manchester, Liverpool, Cumbria, Cheshire, Lancashire and Merseyside.
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