Public Sector: EH to lift profile of top venues

English Heritage (EH) has appointed Grayling to publicise its top 20 venues and programme of events to boost visitor numbers after a four-way pitch.

The brief focuses on properties such as Whitby Abbey in North Yorkshire, Dover Castle in Kent and Stonehenge in Wiltshire, and EH's series of seasonal events.

The account also covers the promotion of VE Day and children's events; historically themed days, such as Roaming Romans; education days at EH's Roman venues; and 'experience days', such as 'hawk walks'.

Grayling plans to target consumer media, regional press, the travel sector, and women's and men's glossy magazines. Promotions will also run through the tabloid press.

Grayling beat BGB & Associates, Bugsgang and Mission21 to win the account, although Mission21 has been retained to manage EH's flagship 'festival of history' in Northamptonshire in August and DirectPR will continue to promote EH's educational packs to education press.

EH owns more than 400 properties in the UK and organises around 500 seasonal events. It is funded by the Departure for Culture, Media & Sport and via membership fees. Its brief is to conserve the historic environment of England as well as help people understand why historic buildings are important.

Grayling replaces five-year incumbent DirectPR. The account is worth around £35,000.

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