Young's in brand strategy review

Young's Bluecrest Seafood has ended Brahm PR's nine-year hold on its consumer PR account as it reviews its brand strategy in its 200th year.

The Grimsby-based firm, which rivals frozen-food manufacturers such as Birdseye, has held talks with agencies for a new brief.

The agency review is being co-ordinated by the AAR Group.

Young's produced around 240 million products last year, 80 million under its own brand. Last year it launched a range of ready meals under the 'Make Fish the Dish of the Day' slogan.

Brahm, which will continue to work with Young's on its food-service side, said the parting was amicable.

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