Diary: Hit or Miss... Sugar hailed as TV star

Amstrad CEO Sir Alan Sugar was quick to capitalise on the success of The Apprentice, the BBC business reality show that aired its last episode yesterday. Sugar gave interviews to several broadsheets on the back of the series. According to The Independent, The Apprentice's success was almost entirely down to Sugar's 'magnetic personality', which 'stealthily gets you obsessed'. The Daily Star praised Sugar for taking part in the show, revealing he was the only businessman to return the BBC's calls personally.

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