After a well-received wedding four weeks ago, the Duchess of Cornwall has begun to make official engagements, including a meeting with Wales' grand-slam-winning rugby team this Monday - and coverage has been largely positive.
No more so, surely, than that resulting from a poll - undertaken by Disney and revealed late last month - that saw Charles and Camilla voted Britain's favourite celebrity couple (ahead of the likes of Madonna and Guy Ritchie, and Jordan and Peter Andre).
So, PRWeek asks, does Clarence House have a secret PR recipe for Camilla coverage? Apparently not - or, at least, one individual can't claim the credit.
Why? Paddy Harverson, top PR man at Clarence House, tells us there has been a U-turn on the plan to hand Camilla a dedicated post-wedding press aide (PRWeek, 18 February).
Instead, he tells us, media enquiries will be handled by whoever in the seven-strong PR team picks up the phone.
Paper, scissors, stone, anyone?