Healthcare: Awareness Campaign Close-up - Lifeblood set for thrombosis week

Organisation: Lifeblood: The Thrombosis Charity

Campaign: National Thrombosis Week

PR team: Partners in Communication

Date: 9-15 May

Budget: £25,000

Lifeblood: The Thrombosis Charity is targeting features editors with case studies as it prepares to launch National Thrombosis Week. The week aims to boost awareness of the symptoms, risks and methods of prevention of thrombosis - which occurs when a clot forms inside a blood vessel - and has the slogan 'Help Us Stop The Clots'.

The charity wants to boost awareness of thrombosis and says it will focus on how pregnancy and more sedentary lifestyles put people more at risk.

PR, handled by Partners in Communication, focuses on media relations, with the development of national and regional press and TV features and a tour of regional radio stations.

Media materials include facts about the incidence of thrombosis and a 'comprehensive database' of case studies ('young and old, fit and unfit, policemen to rugby players').

Medical commentary is provided by Lifeblood's medical director, other medical trustees and leaders in the field.

Factsheets will be sent to GPs' surgeries, thrombosis clinics and hospital departments and distributed at the Baby Show from 13-15 May in Birmingham.

Drugs giant Sanofi-Aventis and compression stockings maker Sigvaris Britain are aiding distribution.

Lincolnshire-based Lifeblood launched just over two years ago.

For more information contact Partners in Communication on 01666 840232.

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