Healthcare: Industry warned of 'patient doubt'

Britons are increasingly unclear as to who to trust for health advice, according to speakers at a launch event for the Health & Medical group of the CIPR last week.

GP and media doctor Rosemary Leonard spoke of the emergence of an 'environment of patient doubt', adding: 'Patients often trust the media more than health professionals which, in some cases, has proved dangerous.'

She called for 'rules and guidelines covering PROs and the media' to put a stop to 'alarmist stories'.

Joanne Rule, chief executive of charity CancerBACUP, said: 'Patient focus in the NHS is not working as it should - the patient movement needs to be stronger.'

MHRA communications director Simon Gregor and National Patient Safety Agency chairman Lord Hunt also spoke at the event, which was attended by around 50 people.

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