FSID will deliver information on the safest places for infants to sleep during Baby Safety Week, which starts on 9 May.
It will publish research on parents' lack of knowledge about safe sleeping practices for babies. In particular it will highlight the fact that it is unsafe for smokers and drinkers to share beds with their infants.
National health correspondents, parenting media, women's magazines, medical journals and nursery, childcare and health professional trade press will be targeted. Local and regional media will also be given localised case studies.
Posters and advice cards will be sent to maternity units and SureStart programme health professionals in a bid to reach midwives, health visitors and paediatricians.
Parents of disadvantaged families will be particularly targeted via tabloids and breakfast TV shows.
FSID was founded to prevent sudden infant deaths and promote baby health.
It researches the causes and prevention of 'cot death', supports bereaved families and advises health professionals.