Public Sector Brief: Tourism Broad new brand identity

CHESHIRE: Cheshire and Warrington Tourism Board has launched a new brand identity following 12 months of research and consultation. The 'Chester & Cheshire' brand will underpin a ten-year campaign begun last year by the board. The rebrand is designed to help increase the value of the sub-region's tourism business to £1.5bn and create thousands of new jobs, according a spokesman.

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