The new category recognises the improving standard of photography and design in council newsletters, according to the LGG.
The award will sit beside 11 others, which include categories for PR on a shoestring, successful partnerships and internal communications.
Other categories include media relations, best civic magazine or newspaper, best consultation campaign and best use of e-media. There is also a young communicator award and campaign of the year and communicators of the year categories.
The awards are open to local government PROs and consultancies that have worked with in-house teams during the past year.
LGG chair Pat Gaudin said: 'These awards are the Baftas for PR teams in local authorities. The breadth of authorities entering and being shortlisted demonstrates that the awards are about creativity, professionalism and quality - not size of authority.'
The LGG has run the awards for more than 25 years, and last year there were more than 200 entries.
Shortlisted entrants will be announced in August. Winners will be presented with trophies at a ceremonial dinner, taking place at the LGG conference in Cardiff in September.
The closing date for entries is 17 June.