Troubled Boots calls in Finsbury

Boots has hired Finsbury as its financial comms adviser as the high-street retailer continues to be the subject of profit warnings and bid speculation.

Boots split with four-year incumbent Tulchan Communications in April and has hired Finsbury following a three-way pitch (PRWeek, 15 April).

Finsbury had been tipped to win because of co-founder Roland Rudd's work with Boots chairman Sir Nigel Rudd (no relation) at companies including Pilkington.

'Tulchan's brief was set up in 2000 when there was a different agenda.

We are now in a much more competitive environment and the brief has changed accordingly,' said Boots head of financial media relations Donal McCabe.

Boots split with Tulchan a week after the retailer's CEO Richard Baker was forced to issue its third profit warning since joining in 2003. He has since instigated a streamlining programme, involving 900 job cuts.

Finsbury director James Murgatroyd leads the account, reporting to Baker.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in