Media Relations: 2 minutes with ... Richard Clark, Editor, TV easy

Why is IPC launching another TV listings mag?

TV easy is very different from any other listings magazine in its market - it really is just about TV. It is unashamedly about the programmes most people want to watch and enjoy and not about celebrity lifestyles. It is designed to let readers find the information they need easily, in a fun and direct way.

What types of stories will it include?

We are trying to be as direct as possible in style and so are very picture-led. All editorial is economical and articles rarely stretch beyond 175 words.

What do you want from PROs?

Any stories, pictures or interviews that are genuinely mainstream and exclusive. We get pretty good access to most of the soap stars, but if you've got the top soap stars or leading actors from popular dramas such as David Jason or Shane Ritchie, we'd love to hear from you.

Please outline your sections

All dramas, true life and entertainment programmes are put together by genre. We have more soap pages than the other magazines and a full spread of Picks of the Day for every day of the week. The back of the magazine has a Big Prize Crossword, letters and a horoscope.

How else can PROs get involved?

We wouldn't be averse to PROs putting up a prize for our crossword, but they should go through the marketing department.

Explain your TV pedigree

I've worked on TV listings magazines since 1983, starting on Radio Times and then TV Times on both features and listings. I was also on the launch team for TV & Satellite Week, before designing the UK's first interactive Electronic Programme Guide for the Cambridge Trial. I was also editor of ITV online and online portal Unmissable TV.

Circulation: 350,000 (estimated)

Deadline: Four days

Frequency: Weekly


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