Media Relations: Little Bighorn set for tourism drive

Little Bighorn, the site of Custer's last stand, will be the subject of a media relations drive for the first time, to attract tourists to the famous Montana battlefield.

The campaign marks the first time that the remote tourist attraction has used a PR agency to seek media coverage in both the US and Europe. It is 129 years since the defeat of General Custer and his 7th Cavalry by native Americans.

Nottingham-based GBCS PR has been hired by notfor-profit organisation The Friends of Little Bighorn Battlefield. It will highlight recent efforts to commemorate native casualties, and promote the role played by European soldiers.

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