Media Relations: Motor repair firm to build up brand

Motor repair specialist ATS Euromaster is looking to boost its profile in automotive media and promote improvements it has made to its 530 UK outlets.

Regional and consumer media will be targeted and the campaign will also span the various sectors - agricultural, industrial and construction - in which its centres operate.

Media aimed at fleet managers and automotive specialists will also be approached with information about ATS.

Sean Lees, managing partner at Wyndham-Leigh, which has been hired to co-ordinate the PR drive, said the company's various service areas had operated independently, but PR activity would present a single company profile.

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