Bioethanol is a biofuel that can help reduce carbon emissions when mixed with petrol, and is produced from UK-grown sugar beet and wheat.
British Sugar already operates much of the technology needed to produce bioethanol for the making of sugar. It has called in The Waterfront Partnership to target the Department of Transport, the Treasury, environmental organisations and MPs sympathetic to green energy.
The Government started subsidising bioethanol to the tune of 20p per litre at the start of this year, but British Sugar argued this was proving insufficient to stimulate its widespread adoption as a road fuel.
Waterfront will also stress that the road transport sector has seen an increase in carbon emissions of 8.8 per cent since 1990, undermining the Government's target of cutting them by 20 per cent by 2010. It will communicate the job-creation benefits of the legislation.
British Sugar supplies more than half of the country's sugar, with the rest coming from cane sugar imports from Africa and the Caribbean. It supplies the retail market under the Silver Spoon brand.