Voluntary Sector: Midwives extend awareness effort

The Royal College of Midwives is creating its first awareness week to educate expectant mothers about the role of midwives.

The charity will expand the International Day of the Midwife (5 May) into a week-long programme of fundraising and events.

It will publish statistics on the number of women who prefer to give birth in a birthing centre rather than a hospital. First-time mothers are being particularly targeted, along with midwives.

Stories on the daily activities of a midwife are being sold in to broadsheets and mother-and-baby press.

The organisation will also sell wristbands to raise money for midwifery in developing countries.

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