Connectpoint in Flent acquisition

Connectpoint has acquired Flent PR in a deal that increases the Manchester-based agency's turnover by £700,000 to more than £2m.

Twelve-year-old Flent's six clients include gas firm Calor, First Group's bus operations in Manchester and BASEC, the electrical standards body, all now incorporated into Connectpoint.

Flent founder Frank Lysak and all five staff will join Connectpoint as part of the deal.

Connectpoint has merged advertising, PR and interactive companies into Connectpoint Group, under founder Steve Rodgers.

The 18-strong PR operation will be overseen by PR MD Nigel Sarbutts.

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