Adams signs up Biss Lancaster

Children's clothes retailer Adams Kids is using Euro RSCG Biss Lancaster to reinvigorate its brand in the eyes of UK consumers.

The agency won a six-month PR contract after a competitive pitch (PRWeek, 3 December 2004), replacing five-year incumbent Pittalla.

Biss Lancaster is promoting products and shop openings and re-openings as Adams modernises its chain of stores.

Adams continues to retain Macclesfield-based Baxter Hulme PR & Marketing to handle corporate comms.

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