Nike aims to bury 'sweatshop' jibe

BEAVERTON, OR: Nike has disclosed the names and locations of all factories that make its products in a seminal report aimed at burying its 'sweatshop' reputation.

Nike's decision to break its three-year silence on social reporting by voluntarily disclosing such details has been widely viewed as a landmark in supply-chain transparency.

The 108-page corporate responsibility report, available online, sees Nike disclose more than 700 factories it use in countries such as China, Vietnam and Mexico.

Teams from APCO Worldwide offices advised Nike on the production of the report, which has taken ten months to compile.

Steve Hilton, founding partner of CSR consultancy Good Business, told PRWeek: 'Nike is already reaping the benefits within and beyond the NGO community. It's a powerful lesson for other brands.'

The final report includes a critique from a group of trade unions, academics, investors and other critics that is unedited, according to Nike.

It is the company's first CSR report since the 2002 Nike v Kasky lawsuit in the US, which raised questions about the line between advertising and free speech.

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