Top 150 - 2005: PR consultancies

More than 80 per cent of the Top 150 recorded fee income growth in 2004.

TOP 150: 1-20

RANK COMPANY FEE INCOME (pounds)

04 03 % change

1 Bell Pottinger/

Good Relations*/

Harvard/Insight(1) 37,421,000 34,468,000 9

2 Citigate(2)2 20,634,621 19,715,053 5

3 Edelman*(3) 13,493,906 10,935,349 23

4 MediTech Media 9,837,115 8,050,832 22

5 Freud

Communications 9,564,982 7,715,190 24

6 The Red

Consultancy* 8,654,815 7,996,486 8

7 College Hill

Associates 8,613,295 8,583,160 0

8 Grayling*(4) 6,854,700 - -

9 Lewis

Communications 6,260,305 5,534,339 13

10 Write Image 5,509,182 4,628,874 19

11 Lansons

Communications* 5,502,460 5,188,366 6

12 Consolidated

Communications* 4,820,035 5,181,985 -6

13 Lexis Public

Relations* 4,679,000 4,020,956 16

14 Portfolio

Group*(5) 4,461,781 3,782,954 18

15 Golley Slater Public

Relations*(6) 4,259,828 2,621,192 63

16 M: Communications 4,223,583 3,060,000 38

17 Bite Communications* 4,191,202 3,991,424 5

18 Nelson Bostock

Communications* 4,102,489 4,022,728 2

19 August.One

Communications* 3,925,415 4,603,478 -15

20 Camargue 3,848,360 3,527,613 9

RANK COMPANY TURNOVER 04 STAFF CLIENTS LOCATION

(pounds) 04 03 Retainer Project

1 Bell Pottinger/

Good Relations*/

Harvard/Insight(1) 90,575,000 390 371 357 434 London

2 Citigate(2)2 124,286,638 225 253 298 251 London

3 Edelman*(3) 20,673,112 167 103 39 161 London

4 MediTech Media 13,539,345 157 134 20 - London

5 Freud

Communications 13,108,638 95 80 59 43 London

6 The Red

Consultancy* 12,454,263 114 112 55 38 London

7 College Hill

Associates 10,326,272 92 87 144 23 London

8 Grayling*(4) 10,720,300 84 - 85 184 London

9 Lewis

Communications 6,765,559 131 123 142 28 London

10 Write Image 10,695,494 126 113 30 48 London

11 Lansons

Communications* 6,558,201 69 57 77 24 London

12 Consolidated

Communications* 6,177,635 88 87 38 32 London

13 Lexis Public

Relations* 6,451,000 69 62 32 14 London

14 Portfolio

Group*(5) 4,753,612 58 56 122 157 London

15 Golley Slater Public

Relations*(6) 5,027,436 83 43 231 40 Cardiff

16 M: Communications 4,223,583 21 17 28 19 London

17 Bite Communications* 4,885,266 61 56 45 31 London

18 Nelson Bostock

Communications* 5,642,320 53 52 48 21 London

19 August.One

Communications* 4,854,466 49 67 14 12 London

20 Camargue 4,783,455 50 44 48 94 London

All figures relate to year ended December 2004. Fee income = PR fees

plus mark up. *Denotes PRCA member.

(1) Bell Pottinger Communications, Good Relations, Harvard and Insight

are jointly listed since being brought under integrated management. The

figures include Bell Pottinger Corporate and Financial, Bell Pottinger

Public Affairs, Bell Pottinger Sans Frontieres, QBO Bell Pottinger, Good

Relations, Good Relations Wales, Good Relations Healthcare, Resonate,

TTA Public Relations, Teamspirit, Heresy, Ozone, Harvard Public

Relations, Insight Marketing and Communications, Bell Pottinger North.

(2) Includes Citigate Dewe Rogerson, Citigate Communications, Citigate

Public Affairs, Citigate Smarts, Citigate Northern Ireland, Citigate

Financial Intelligence.

(3) Includes Daniel J Edelman, First & 42nd and Jackie CooperPR.

(4) No fee income or staff figures for 2003 as it was part of Havas.

(5) Includes Portfolio Communications, Porfolio Metrica, Metrica

Research, Clear Communications Specialists.

(6) Includes NP acquired in February 2004.

SARBANES-OXLEY ACT

- Once again, PR companies owned by Omnicom, Interpublic, WPP, Grey, Havas and Publicis have not entered the league tables. Companies affected include: Biss Lancaster Euro RSCG, Brodeur Worldwide, Buchanan Communications, Burson-Marsteller, Cohn & Wolfe, Porter Novelli, Fishburn Hedges, Fleishman-Hillard, Golin Harris International, GCI/APCO, Hill & Knowlton, Ketchum, Manning Selvage & Lee, Ogilvy PR Worldwide, The Shire Health Group and Weber Shandwick.

Unlike the previous year, the top three consultancies all boosted fee income

TOP 150: 21-53

RANK COMPANY FEE INCOME (pounds)

04 03 % change

21 Ruder Finn UK 3,716,712 3,057,083 22

22 Nexus Communications

Group* 3,601,000 3,923,000 -8

23 Trimedia UK* 3,529,464 3,454,807 2

24 Kaizo* 3,427,700 2,821,800 21

25 Cake 3,399,000 3,129,000 9

26 The Big

Partnership(7) 3,324,715 2,071,471 61

27 Chandler Chicco

Agency 3,307,868 2,458,621 35

28 Munro & Forster

Communications* 3,229,928 3,569,655 -10

29 PPS Group* 3,214,609 3,659,845 -12

30 Four Communications 3,166,591 1,834,723 73

31 Citigate Public

Affairs* 2,993,057 3,031,508 -1

32 Geronimo Public

Relations 2,928,742 2,826,730 4

33 Exposure 2,892,456 2,319,734 25

34 Galliard Healthcare

Communications 2,802,942 2,464,283 14

35 Penrose Financial* 2,586,763 2,384,992 8

36 Ptarmigan

Consultants* 2,534,230 2,177,166 16

37 Red Door

Communications 2,456,241 1,828,725 34

38 Brahm Public

Relations 2,360,634 2,218,268 6

39 Avenue HKM 2,304,895 2,270,572 2

40 Brands2Life 2,267,357 2,034,126 11

41 Green Issues

Communications 2,109,837 1,613,966 31

42 Hotwire* 2,097,109 1,603,624 31

43 Medicom Group 2,095,300 1,667,800 26

44 Shine

Communications* 2,089,462 1,806,810 16

45 Resolute

Communications(8) 2,082,316 1,088,819 91

46 Attenborough

Associates* 2,063,118 1,466,040 41

47 ICAS PR* 2,055,674 1,870,496 10

48 AS Biss & Co 2,021,021 1,813,277 11

49 Axicom* 2,011,326 1,994,836 1

50 Text 100

International* 1,963,689 1,896,042 4

51 BGB Communications 1,933,055 1,847,785 5

52 Atlas Media Group 1,916,629 1,551,020 24

53 Colman Getty PR 1,904,335 1,738,118 10

RANK COMPANY TURNOVER 04 STAFF CLIENTS LOCATION

(pounds) 04 03 Retainer Project

21 Ruder Finn UK 4,863,100 50 46 26 20 London

22 Nexus Communications

Group* 5,549,000 56 55 86 31 London

23 Trimedia UK* 4,853,072 42 45 61 40 London

24 Kaizo* 3,792,100 50 41 40 35 London

25 Cake 7,039,000 77 59 14 33 London

26 The Big

Partnership(7) 4,237,926 66 36 85 36 Glasgow

27 Chandler Chicco

Agency 5,108,153 31 24 23 3 London

28 Munro & Forster

Communications* 5,482,300 59 52 23 11 London

29 PPS Group* 3,514,683 38 37 24 110 London

30 Four Communications 3,662,687 33 26 36 20 London

31 Citigate Public

Affairs* 3,458,655 37 41 97 50 London

32 Geronimo Public

Relations 4,542,776 41 38 17 5 London

33 Exposure 12,253,764 84 83 109 - London

34 Galliard Healthcare

Communications 4,977,831 23 22 21 19 London

35 Penrose Financial* 2,859,161 30 28 36 5 London

36 Ptarmigan

Consultants* 3,826,350 52 46 30 8 Leeds

37 Red Door

Communications 3,631,831 27 23 17 - London

38 Brahm Public

Relations 4,959,417 24 22 34 23 Leeds

39 Avenue HKM 3,141,000 30 30 - 31 London

40 Brands2Life 2,267,357 35 29 25 6 London

41 Green Issues

Communications 2,253,858 25 19 1 123 Reading

42 Hotwire* 2,953,146 31 22 42 20 London

43 Medicom Group 3,250,000 21 20 8 4 Surrey

44 Shine

Communications* 3,371,485 35 25 24 7 London

45 Resolute

Communications(8) 1,667,753 25 14 13 6 London

46 Attenborough

Associates* 3,442,158 33 31 27 8 London

47 ICAS PR* 3,301,674 28 28 39 19 London

48 AS Biss & Co 2,209,708 27 25 45 24 London

49 Axicom* 2,248,199 20 20 49 - London

50 Text 100

International* 2,578,203 41 37 26 3 London

51 BGB Communications 2,337,052 35 36 38 24 London

52 Atlas Media Group 4,086,574 26 29 31 47 Leeds

53 Colman Getty PR 2,064,335 26 22 45 53 London

* Denotes PRCA member.

(7) Acquired Catchline Communications in August 2004. Also includes Big

Media Services.

(8) UK turnover given only.

CRITERIA FOR ENTRY

- The PRWeek Top 150 ranks PR consultancies by the calendar year fee income, and also shows turnover, year-on-year growth and other performance figures. It does not accept entries unless they have been approved by the company auditor. All entries are also reviewed independently by chartered accountants Willott Kingston Smith

Twenty-four new agencies have entered this year's Top 150 league tables

TOP 150: 54-86

RANK COMPANY FEE INCOME (pounds)

04 03 % change

54 EHPR* 1,881,599 2,029,581 -7

55 Media Strategy 1,736,135 924,208 88

56 The SPA Way 1,710,278 1,299,908 32

57 Counsel Public

Relations* 1,705,896 1,435,080 19

58 AD Communications 1,682,391 1,588,231 6

59 B2B Communications 1,670,449 1,563,714 7

60 Ecco Public

Relations(9) 1,655,002 1,471,410 12

61 Purple PR(10) 1,646,574 1,468,445 12

62 Haslimann Taylor 1,631,688 1,404,431 16

63 The Whiteoaks

Consultancy 1,607,375 1,356,593 18

64 The Policy

Partnership 1,535,409 945,385 62

65 Noiseworks 1,483,611 1,361,222 9

66 Lawson Dodd 1,480,897 1,453,034 2

67 Camron Public

Relations 1,477,186 1,270,539 16

68 Companycare

Communications 1,444,892 1,415,924 2

69 Frank Public

Relations 1,443,952 1,114,227 30

70 William Murray

Group(11) 1,425,077 792,295 80

71 Berkeley PR

International 1,376,578 1,007,283 37

72 Republic PR 1,376,118 1,451,075 -5

73 Seal Communications 1,361,202 1,135,946 20

74 Rainier PR 1,347,931 1,133,343 19

75 Johnson King 1,324,220 1,320,391 0

76 Spreckley Partners 1,322,615 1,270,655 4

77 Eulogy! 1,309,713 1,196,724 9

78 Virgo Health PR 1,308,443 - -

79 The ITPR Group 1,294,546 1,284,842 1

80 Midnight

Communications 1,212,280 - -

81 Halogen 1,202,223 1,177,225 2

82 Myriad Public

Relations 1,188,652 1,297,431 -8

83 HSD Communications 1,184,212 704,288 68

84 London

Communications

Agency 1,144,858 805,139 42

85 COW PR 1,127,555 717,478 57

86 Salt 1,120,022 854,892 31

RANK COMPANY TURNOVER 04 STAFF CLIENTS LOCATION

(pounds) 04 03 Retainer Project

54 EHPR* 3,256,680 32 34 15 4 Berks

55 Media Strategy 1,956,143 22 12 18 20 London

56 The SPA Way 1,710,278 22 17 26 27 London

57 Counsel Public

Relations* 2,446,344 20 17 19 9 London

58 AD Communications 2,525,349 16 16 33 12 Surrey

59 B2B Communications 4,463,117 21 20 10 3 Surrey

60 Ecco Public

Relations(9) 2,374,627 26 23 16 9 London

61 Purple PR(10) 2,026,468 30 27 36 - London

62 Haslimann Taylor 2,088,528 30 25 23 9 West Mids

63 The Whiteoaks

Consultancy 1,607,375 26 32 28 12 Surrey

64 The Policy

Partnership 1,535,409+ 10 11 12 29 London

65 Noiseworks 1,547,319 21 19 21 5 Berks

66 Lawson Dodd 1,480,897 16 14 16 9 London

67 Camron Public

Relations 2,009,155 26 25 25 6 London

68 Companycare

Communications 1,635,501 25 23 38 17 Reading

69 Frank Public

Relations 1,949,267 22 17 25 27 London

70 William Murray

Group(11) 1,684,807 20 21 21 18 Surrey

71 Berkeley PR

International 1,441,937 30 20 13 4 Berks

72 Republic PR 1,892,830 24 19 22 18 London

73 Seal Communications 3,028,423 34 30 30 12 B'ham

74 Rainier PR 1,347,931 14 9 34 21 London

75 Johnson King 1,003,986 21 20 18 8 London

76 Spreckley Partners 2,414,009 19 18 27 6 London

77 Eulogy! 1,309,713 16 14 24 2 London

78 Virgo Health PR 1,981,430 18 9 13 1 Surrey

79 The ITPR Group 1,493,933 20 20 29 5 Surrey

80 Midnight

Communications 1,215,558 22 - 20 30 Brighton

81 Halogen 2,407,831 22 21 34 20 London

82 Myriad Public

Relations 1,603,754 18 22 46 - Cambs

83 HSD Communications 1,828,393 20 15 21 5 Herts

84 London

Communications

Agency 1,191,157 9 7 15 14 London

85 COW PR 1,631,452 16 16 10 5 London

86 Salt 1,351,582 14 9 12 6 London

* Denotes PRCA member.

(9) Ecco PR comprises wholly owned subsidiaries Kinross and Render and

Chambers Cox PR

(10) Includes Purple PR (Entertainment) LLP

(11) Includes What Matters PR, acquired February 2004 + Turnover given

is global figure.

- At number five, Freud Communications is the highest new entry in the league tables

- Resolute Communications is the fastest-growing agency in the Top 100, with 91 per cent growth over 2003

- Berkeley PR International increased its head count from 20 to 30 after boosting fee income by 37 per cent

The top half of the league table saw an average fee income growth of 19 per cent

TOP 150: 87-119

RANK COMPANY FEE INCOME (pounds)

04 03 % change

87 Henry's House 1,106,055 1,097,352 1

88 Ashley

Communications 1,099,064 1,128,911 -3

89 Willoughby PR 1,094,894 1,115,804 -2

90 Citypress PR 1,094,191 745,084 47

91 Brave PR* 1,087,422 836,324 30

92 Six Degrees*(12) 1,076,911 824,408 31

93 Taylor Herring 1,052,094 829,051 27

94 PFPR Communications 1,037,865 847,312 22

95 Powerscourt 1,035,000 - -

96 Kavanagh

Communications 1,027,856 950,458 8

97 Pegasus Public

Relations 1,006,256 859,788 17

98 Prowse & Company 1,001,770 944,482 6

99 Broadgate* 1,000,399 900,008 11

100 Brazen 996,587 939,426 6

101 Wyatt

International 995,968 976,342 2

102 Quay West

Communications 994,750 1,184,300 -16

103 Darwall Smith

Associates 977,050 1,038,283 -6

104 Splash

Communications 975,000 - -

105 BCLO Public

Relations 967,800 701,549 38

106 Primal PR(13) 951,312 683,680 39

107 Midas PR 948,722 783,152 21

108 Storm

Communications* 937,978 835,809 12

109 JBP Public

Relations* 932,178 733,121 27

110 Mulberry 927,275 490,502 89

111 DTW 925,503 940,061 -2

112 Cohesive

Communications 916,312 769,611 19

113 Focus PR* 913,132 1,101,101 -17

114 Pinnacle Marketing

Communications 898,765 805,358 12

115 Capitalize 887,499 843,390 5

116 Clear

Communications* 880,934 733,005 20

117 The Bright

Consultancy* 852,469 774,709 10

118 Strategic Alliance

International 842,263 755,555 11

119 Barrett Dixon

Bell* 835,000 1,003,000 -17

RANK COMPANY TURNOVER 04 STAFF CLIENTS LOCATION

(pounds) 04 03 Retainer Project

87 Henry's House 1,509,412 19 18 12 16 London

88 Ashley

Communications 2,246,542 11 10 10 2 Herts

89 Willoughby PR 1,760,439 25 25 27 19 B'ham

90 Citypress PR 1,258,564 16 16 20 12 M'chester

91 Brave PR* 1,541,022 23 19 13 3 London

92 Six Degrees*(12) 1,178,043 15 13 14 11 Bucks

93 Taylor Herring 1,193,432 17 16 13 19 London

94 PFPR Communications 2,497,956 16 15 12 4 Kent

95 Powerscourt 1,035,000 9 - 9 5 London

96 Kavanagh

Communications 1,323,259 16 12 6 1 Surrey

97 Pegasus Public

Relations 1,161,836 21 17 30 3 W Sussex

98 Prowse & Company 1,134,333 17 17 10 21 Surrey

99 Broadgate* 1,185,962 14 12 22 14 London

100 Brazen 1,488,586 27 25 28 7 M'chester

101 Wyatt

International 4,499,133 10 10 34 22 B'ham

102 Quay West

Communications 1,152,420 16 17 16 7 Essex

103 Darwall Smith

Associates 1,806,743 17 19 8 3 London

104 Splash

Communications 1,070,000 15 11 8 6 Bath

105 BCLO Public

Relations 1,194,522 17 14 17 5 Bristol

106 Primal PR(13) 933,109 11 - 22 - Bucks

107 Midas PR 948,722 16 16 10 40 London

108 Storm

Communications* 1,049,387 16 14 29 7 London

109 JBP Public

Relations* 1,138,393 14 14 19 14 Bristol

110 Mulberry 1,169,525 9 11 12 1 London

111 DTW 1,502,327 30 26 16 33 Cleveland

112 Cohesive

Communications 1,306,763 14 13 21 13 Chepstow

113 Focus PR* 1,146,736 19 19 13 6 London

114 Pinnacle Marketing

Communications 1,310,000 11 8 19 9 Pinner

115 Capitalize 2,157,043 18 18 10 10 London

116 Clear

Communications* 939,472 9 8 22 43 London

117 The Bright

Consultancy* 1,069,373 15 13 22 2 Solihull

118 Strategic Alliance

International 896,026 13 13 21 6 Bucks

119 Barrett Dixon

Bell* 2,000,000 21 23 18 1 Altrincham

* Denotes PRCA member.

(12) Six Degrees, formerly listed as Roger Staton Associates, merged

with Marbles in May 2004.

(13) UK turnover is January to October 2004.

- Mulberry grew fees by 89 per cent to £927,275

- Lewis Communications added 12 retainer clients to its portfolio

- New entry Virgo Health PR generated £1,308,443 in fees in its first full year of trading

The combined income of this year's Top 150 PR agencies broke the £400m mark

TOP 150: 120-150

RANK COMPANY FEE INCOME (pounds)

04 03 % change

120 Circle

Communications 830,045 801,585 4

121 Octopus 823,000 563,509 46

122 Fox Parrack Hirsch 822,290 1,044,000 -21

123 NorthBank

Communications 821,987 595,456 38

124 Freshwater UK(14) 820,499 645,000 27

125 Wild Card PR 813,104 633,551 28

126 Houston

Associates* 765,447 513,855 491

127 The PR Office 760,759 - -

128 Colette Hill

Associates 726,300 603,000 20

129 Clareville

Communications* 705,000 654,000 8

130 Chameleon PR* 674,788 468,473 44

131 Automotive PR 651,326 602,606 8

132 Keene Public

Affairs

Consultants 629,679 501,088 26

133 SCPR 629,124 623,772 1

134 Kestrel Worldcom 589,000 566,000 4

135 Lawton PR 583,000 594,000 -2

136 Leader

Communications* 574,329 526,000 9

137 Freerange

Communications 560,919 510,416 10

138 The Hoffman Agency 555,000 388,000 43

139 Chrome Consulting 546,070 359,769 52

140 Pagoda Public

Relations 544,372 512,808 6

141 3 x 1 524,021 381,607 37

142 Edwards Harvey 517,981 301,784 72

143 Radiator PR 507,809 - -

144 Armadillo PR 498,597 136,412 266

145 The Ideas Network 496,805 480,580 3

146 Kilpatrick PR 481,427 358,605 34

147 Peppercom 465,899 131,485 254

148 Neesham Public

Relations 417,399 342,699 22

149 Kenyon Fraser 398,000 344,000 16

150 Cancan

Communications 381,175 227,500 68

RANK COMPANY TURNOVER 04 STAFF CLIENTS LOCATION

(pounds) 04 03 Retainer Project

120 Circle

Communications 1,305,830 12 8 7 5 Bucks

121 Octopus 823,000 15 11 15 22 Berks

122 Fox Parrack Hirsch 9,939,456 9 9 7 2 London

123 NorthBank

Communications 999,100 12 9 8 45 London

124 Freshwater UK(14) 2,115,000 21 12 41 7 Cardiff

125 Wild Card PR 954,394 17 16 31 2 London

126 Houston

Associates* 768,017 15 10 41 3 London

127 The PR Office 833,292 5 - 10 14 London

128 Colette Hill

Associates 846,500 10 8 18 7 London

129 Clareville

Communications* 804,000 11 11 15 1 London

130 Chameleon PR* 758,281 12 11 18 5 London

131 Automotive PR 674,588 12 15 19 6 London

132 Keene Public

Affairs

Consultants 665,671 8 8 12 3 London

133 SCPR 849,043 8 8 13 3 London

134 Kestrel Worldcom 762,000 8 6 12 8 London

135 Lawton PR 15,859,000 15 15 22 4 S'hampton

136 Leader

Communications* 679,581 12 12 18 16 Warks

137 Freerange

Communications 740,621 10 8 5 2 London

138 The Hoffman Agency 639,000 7 7 5 - Surrey

139 Chrome Consulting 916,553 8 6 10 21 London

140 Pagoda Public

Relations 588,347 11 11 23 20 Edinburgh

141 3 x 1 695,982 6 5 12 3 Glasgow

142 Edwards Harvey 635,015 16 10 13 8 Kent

143 Radiator PR 752,184 14 11 12 13 London

144 Armadillo PR 636,860 19 5 22 12 B'ham

145 The Ideas Network 624,789 9 7 11 5 London

146 Kilpatrick PR 588,034 10 7 17 1 London

147 Peppercom 465,899 9 4 10 3 London

148 Neesham Public

Relations 614,475 9 7 17 0 Herts

149 Kenyon Fraser 870,000 14 14 16 2 Liverpool

150 Cancan

Communications 381,175 16 9 18 31 London

* Denotes PRCA member.

(14) Freshwater UK used to trade as Howell Petersen and acquired Reekie

PR in November 2004.

- Tech specialist Wright Image enjoyed a 19 per cent fee income increase over the previous year

- Only seven agencies saw fee income fall by more than ten per cent

- New entry in the table Powerscourt generated £1,035,000 in fees in its first year of trading

DEFINITIONS IN TOP 150 LEAGUE TABLES

PR consultancy applies only to UK-based consultancies. PRWeek reserves the right to refuse entry to companies that are judged to fall outside the category of public relations consultancy. In borderline cases, PRWeek will seek the advice of the Public Relations Consultants Association (PRCA) before making a ruling.

Fee income means PR fees - defined as the amount a consultancy is paid for a project or the time for which its consultants are charged out to clients - plus mark-up on disbursements. It does not include income from advertising, design or direct marketing.

Total owned PR income refers to independent consultancies or holding companies with subsidiaries of which the company owns 51 per cent or more of the equity.

Pro rata PR income relates to income from associate companies where the named PR agency owns less than 51 per cent. Income is pro rata to the shareholding ie if a company holds 35 per cent of an associate, the figures will include 35 per cent of that associate's income.

Turnover is usually a higher figure than fee income as it includes activity from non-PR activities such as advertising and design, as well as gross disbursements made on behalf of clients.

VAT all figures exclude VAT.

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