Healthcare: Clinic hires Trew to mole account

Private skin-cancer screening centre The Mole Clinic (TMC) has contracted Trew Relations to boost awareness of its services and 'put the issue of moles and skin cancer on the media agenda'.

The agency is targeting national and regional media in a campaign under the slogan 'Be Mole Aware'; TMC is also targeting health professionals via trade titles for the first time.

Case studies using celebrities and a survey on public attitudes towards tanning, moles and skin cancer will be publicised.

Trew Relations managing director Larissa Trew said: 'Melanoma skin cancer is one of the most common cancers in young adults. We aim to educate people that early detection saves lives.'

TMC formerly used Barclay Stratton.

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