Public Sector: Foreign Office warns travellers

The Foreign and Commonwealth Office (FCO) this week warned independent and gap-year travellers of the perils of being ill-prepared.

The 'Know Before You Go' drive, which will be managed by retained agency Euro RSCG Biss Lancaster, centres around research showing that 16 to 30-year-olds often travel abroad without sufficient immunisation or insurance.

More than 70 per cent did not view insurance as essential - despite 38 per cent enjoying high-risk sports when travelling, such as bungee-jumping and paragliding. One third said they had undertaken, or were intending to undertake, gap-year travel.

The campaign features a website with games, competitions and advice for gap-year travellers.

The research is being promoted to student radio stations, mainstream broadcasters, newspapers and consumer publications.

Biss Lancaster is also promoting the FCO website through 185 travel-related industry partners, said Biss Lancaster account director Sarah-Jane Arney.

The campaign comes as the FCO reviews the account for its travel advice programme, which runs separate campaigns to inform 18 to 35-year-olds, package holidaymakers and business travellers (PRWeek, 25 February).

Trimedia Communications, Weber Shandwick, Consolidated Communications and the incumbent have been shortlisted.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.