Green scooter campaign

US scooter maker Vectrix has hired Hill & Knowlton for UK PR around the 2006 launch of its zero-emission electric model.

The VX-FCe scooter, currently in development, will be billed as the first reliable electric scooter, with a top speed of 62mph and single-charge range of 20 miles.

The campaign will explain the technology and focus on its cost and environmental benefits - the scooter is the first to emit no carbon dioxide.

It will also promote to consumers the business credentials of Vectrix senior executives in the motoring, engineering and technology industries.

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