Sopexa encourages Loire Valley March 04, 2005 , Be the first to comment CONSUMER: French food and drink marketing agency Sopexa is encouraging 25 to 45-year-old women to associate Friday-night drinking with Loire Valley white wine. It has hired start-up outfit Van Communications to handle UK PR. News More... Sopexa appointed by Portuguese wine and port firm after becoming private company More on this Topic Turkish Exporters Assembly turns to Ketchum In brief: Limelight bought by Acceleris, lights out for Shine brand, new Burson FD UK Anti-Doping completes new-look comms team with hire from LTA Angie Moxham leaves 3 Monkeys Zeno to start new venture Roche UK merges comms and market access, eliminating director-level post Have you registered with us yet? Register now to enjoy more articles and free email bulletins Register Already registered? Sign in Would you like to post a comment?Please Sign in or register.