FourGritti creates healthcare arm

Four Communications is entering the healthcare PR arena and has hired former Avenue HKM chief executive Joanna Marchant to head the new practice.

It will operate as part of FourGritti, the joint venture holding company established last year with marketing, digital and design agency Gritti Partnership.

Launching on 14 March, it will capitalise on Gritti's expertise to create information materials for consumers and doctors' surgeries.

'The way that pharmaceutical firms interact with the NHS is changing and this is bringing new opportunities for communications,' said Four partner Nan Williams, to whom Marchant will report.

Marchant was CEO at Avenue HKM for five years.

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