Posh switches publicist in fashion bid

Victoria Beckham, now seeking to become a fashion icon, has a new mouthpiece, with Henry's House director of talent Jo Milloy taking over as her publicist.

Beckham's publicist for the past 18 months, Charlotte Hickson of 19 Management, said the switch was triggered by her own decision to work exclusively on artist management alongside 19 owner and Henry's co-founder Simon Fuller.

Of late, Beckham has shifted away from music into cosmetics and clothing, via Coty's Beckham Beauty House range and denim fashion collection Rock & Republic.

Milloy promised a more 'open and honest' approach to counter accusations of media manipulation, which she said were unfairly levelled against the celebrity's former publicists, including Caroline McAteer.

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