Opinion: My Best Hire - Liz Williams

Colette Flanagan, director of corporate and public sector at Trimedia Communications, on the 'irrepressible' Liz Williams.

'Liz was coaxed and cajoled into joining us at the start of the heady dotcom days to head our online PR and marketing division.

'Liz was a rare creature at the time: able to develop online campaigns and understand the language, but also able to see how they could be played offline, giving double the benefit to campaigns.

'She made clients trust her implicitly through impeccable judgement and a great eye for a story.

'Liz became an increasingly valuable member of staff, moving effortlessly between on and offline campaigns with enviable composure. So much so that when briefing for later recruits, we would say "We need another Liz".'

Liz Williams is now marketing director at the Southbank Employers' Group.

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