Media Relations: 2 Minutes with... Maria Pieri, Editor, ABTA Magazine

As the new editor, will you introduce changes?

There will be changes but nothing too major until at least July. I'd like to do more special reports and destination guides looking at specific regions or cities, rather than entire countries, to make it more focused and useful.

What are the mag's objectives?

We keep members of the Association of British Travel Agents (ABTA) informed about issues facing the travel industry. We have a large remit, covering both leisure and business travel. If an issue such as 'dynamic packaging' of holidays becomes big, we'll look to reflect that.

What should PROs send more of?

I'd like to introduce more lifestyle coverage and news stories with a slightly different angle. For example, someone sent me a press release about a bull-run that offered an alternative to Pamplona and wasn't so cruel to the bulls. Also, PROs may not realise how much we do on conference and incentive travel.

What should PROs stop sending?

I don't want to hear about the best travel deals for next week. Price is important but, being a monthly, we are not interested in the 'latest' market. We need information six weeks before publication.

What travel credentials do you bring?

I've been in travel since 1999 when I was assistant editor of ABTA Magazine.

I became editor of Business Travel in 2000 and then the launch editor of ABTA Travelspirit in 2002.

Who's on your editorial team?

Katie Reich is the assistant editor and covers reviews, books, hotels and certain destinations. Mark Henshall is the deputy editor and is the main contact for ABTA news, as well as working across all aspects of the magazine.

Circulation: 11,135

Deadline: Two weeks

Frequency: Monthly


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