'Every little helps on the road to crushing your retail rivals' (The Times, 12 April) and 'The supermarket that ate Britain' (The Independent, 12 April) took the gloss off Tesco's news.
Qualified support was found in places: The Scotsman bemoaned 'the general indifference to Tesco's job creation and grudging recognition of its success' (17 April).
Tesco confessed it was 'extremely sensitive' to accusations that it is too powerful (The Daily Telegraph, 13 April). CEO Sir Terry Leahy dismissed the anti-Tesco sentiment as largely invented by the media.
'Unloved but unstoppable' was how The Guardian (16 April) described the retailer. And with media sentiment seemingly against him and his empire, Leahy may do well to heed the advice offered by The Independent to 'tread warily from here on in' (13 April).
Analysis conducted by Echo Research from data supplied to PRWeek from NewsNow. www.echoresearch.com www.newsnow.co.uk.