Media Relations: UK Online brings in Threepipe

UK Online is targeting mass-circulation and regional media in a campaign to support the introduction of Britain's cheapest broadband service, at £10 a month.

PR manager Kate Hobbs said the low price of the high-speed connection would make broadband affordable for a wider consumer market.

Threepipe Communications has been hired to handle the push, whose regional element will target media in urban areas served by UK Online's network.

PR activity will also promote UK Online's sponsorship of Team GB in the run-up to the Winter Olympics in Turin next year.

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