Healthcare: Healthcare meetings put under spotlight

A conference on the 'changing shape' of healthcare meetings is to be held in July as the drugs industry comes under growing scrutiny from government and regulators.

The event, 'Healthcare Meetings Under The Microscope II', is being convened by conference organiser The Choice Group and follows the first such event last October. The conference will focus on the need to deliver return on investment.

Choice Group general manager Nigel Glover said: 'Return on investment from meetings is very much a focal point in the US now, as is the need for the pharma industry to understand what it is spending on meetings and consolidating it.'

The morning conference, on 1 July in London and free for pharma industry delegates, will examine how the Association of British Pharmaceutical Industry code of practice, currently being reviewed, affects promotion and hospitality issues.

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