Voluntary Sector: Reading group lobbies for funds

Volunteer Reading Help (VRH), a charity that helps disadvantaged children learn to read and write, has briefed The Whitehouse Consultancy to raise its profile with the Government.

The organisation is seeking to increase its funding from the Department for Education and Skills.

'There is a lot of government activity in the literacy area,' said Whitehouse director Helen Munro, who will lead the charity's public affairs programme with account manager David Hare.

The brief currently covers Westminster and Whitehall, although lobbying in Europe may follow.

Munro believes VRH will benefit from the inevitable reshuffles in the main political parties that will follow the general election.

'The timing is good for VRH, which doesn't have a profile in the political arena at the moment,' she said.

'We will be establishing the charity with supportive MPs, those interested in education, and opposition front-bench spokespeople.'

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