Public Sector Brief: TFL launches campaign

TFL: Transport for London is seeking to cut the number of road deaths of teenage boys with an integrated campaign that kicked off last week. The 'don't die before you've lived' drive uses a TV ad based on a trailer for blockbuster action film Betrayal. Boys in London aged 11 to 14 are most at risk of being hit by a vehicle when crossing a road, according to TfL.

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