Public Sector: Lewisham boost for secondaries

Lewisham London Borough Council has hired Limehouse to encourage primary school children to attend its secondary schools rather than go to neighbouring boroughs such as Bromley.

The two-year campaign, targeting parents and children, aims to boost the image of the borough's secondary schools by creating a brand, managing open days, and via billboard advertising, said Limehouse new-business director Martin Smith.

There are 150 vacant places for September 2005 in the borough's secondary schools, which currently educate more than 12,000 youngsters in total.

Limehouse beat DTW, The Campaign Company and The Forster Company to win the £70,000-a-year contract. The account follows a similar campaign that Limehouse managed for the London Borough of Greenwich.

- Lewisham is rethinking its civic magazine Lewisham Life with plans to relaunch later in the year to 'compete for attention against commercial titles'.

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