NUS fights 'binge drinking' image

Students are to have their image as rowdy binge drinkers dispelled in university towns across the country as union bars prepare to apply for late licences.

The purchasing arm of the National Union of Students - NUS Services - has called in Cohn & Wolfe to reassure local authorities and media that round-the clock opening hours would not trigger anti-social behaviour from students.

The Licensing Act 2003 comes into full effect at the end of this year, when alcohol-serving establishments must apply to local authorities, rather than Magistrates Courts, for a licence.

NUS Services is eager to be perceived as a responsible retailer. Sales and marketing manager Nick Emms said: 'There is a perception that students spend a lot of time in bars, which is not the case because of the change in funding. Some spend nine hours a day in lectures.'

C&W will also seek to boost relationships with ministers at the Department for Education and Skills.

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