Disney to hire for Muppets revival

Kermit the Frog and Miss Piggie are set for a makeover with The Walt Disney Company hiring a UK PR firm to relaunch The Muppets.

Disney wants to revive the career of the amiable green amphibian and his friends, and is hunting an agency for a 'brand relaunch'.

The Muppets Wizard of Oz film will premiere in the US next week and later this year in the UK. Spin-off products are planned.

Disney bought the Muppets franchise from the Jim Henson Company last year, establishing The Muppets Holding Company as a subsidiary.

Four agencies are likely to pitch. A shortlist and fees are yet to be decided.

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