The purchasing arm of the National Union of Students – NUS Services – has called in Cohn & Wolfe to reassure local authorities and media that round-the clock opening hours would not trigger anti-social behaviour from students.
The Licensing Act 2003 comes into full effect at the end of this year, when alcohol-serving establishments must apply to local authorities, rather than Magistrates Courts, for a licence.
NUS Services is eager to be perceived as a responsible retailer. Sales and marketing manager Nick Emms said: 'There is a perception that students spend a lot of time in bars, which is not the case because of the change in funding. Some spend nine hours a day in lectures.'
C&W will also seek to boost relationships with ministers at the Department for Education and Skills.
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