Diary: Hit or Miss... John Smith's Grand National

John Smith's, already reeling from Peter Kay's decision to step back from promoting the brand, would not have welcomed news that the Royal Wedding was to be rescheduled for the day of the Grand National, which it was sponsoring for the first time. Fortunately a good old-fashioned gender row surrounding the chances of female jockey Carrie Ford sparked media coverage to life. The Daily Telegraph noted: 'In most respects, John Smith's sponsorship was a triumph of PR.

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