Media Relations: Dating agency targets the rich

A matchmaking service that launched this week has charged Kudos PR with targeting busy, affluent consumers through a media campaign.

Seventy Thirty will look to build a client base of affluent individuals by targeting luxury lifestyle titles such as Big Spender, Tatler, GQ and Esquire, as well as business sections of the nationals.

Kudos will explain Seventy Thirty's niche in the matchmaking market, catering for those who spend at least 70 per cent of their time at work.

The agency will also aim to attract luxury brands to partner with Seventy Thirty in media promotions.

Kudos will outline Seventy Thirty's services, such as life-coaching and image consultation.

The matchmaker also runs a service, called Aspire 70:30, for those outside its core client profile.

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