Media Relations: Evans Cycles to target urbanites

Evans Cycles marketing co-ordinator Ben Hart said the campaign would focus on media in urban centres to reach 'people looking to get back into cycling either to commute or for fitness or leisure reasons'.

The consumer PR campaign will position the retailer as an expert on all areas of cycling, including safety, kit and accessories.

Brandnation will handle the campaign, after being appointed as Evans Cycles' first external PR agency in its 80-year history. The agency will also target regional media for new store openings.

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