Media Relations: Iconic hat brand heads for UK

Classic American hat brand Bailey will use its popularity with icons including Frank Sinatra, Carey Grant and Humphrey Bogart as it launches in the UK.

The campaign will draw on the heritage of the 83-year-old brand and also feature younger hat wearers such as Johnny Depp and Bruce Willis.

With prices ranging from £28 to £150, the hats will be aimed at men's style magazines and national newspapers and supplements.

Yellow Door has been appointed to handle PR for its Bailey Signature and Bailey Hollywood collections that will be available in the UK from August.

It will also target retail trade media to build UK distribution for the brand, owned by Bolland Hat Company.

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