The project, called Business Resource Efficiency and Waste Programme (Brew) was launched by environment minister Elliot Morley on 29 March and will feature a series of new programmes to develop recycling markets for tyres and plasterboard and collection programmes for used batteries.
Over the next year, Wrap plans a stakeholder and industry consultation programme, and following that a feasibility study to identify the best ways to promote waste collection and recycling from SME's that do not currently do so.
Wrap has added Grayling, The Forster Company, Lawton Communications, and 3 Monkeys Communications to its roster to manage consumer and business campaigns over the next three years.
Previous agencies on the roster were Proteus, Ptarmigan Public Relations and BLCO Public Relations, which now handles a marketing brief.
Wrap head of comms Julie Parry said: 'We will be creating innovative ways of using waste and encouraging people such as builders to separate waste for recycling.'
Wrap's main focus will remain on household waste and will continue with its awareness-raising campaigns Recycle Now and Home Composting.